November 16, 2018

The Influence of Military Strategies to Business by MD White

It is divided into twenty-five chapters in addition to the Introduction. It is written to present the parallels between war and business planning based on the principles of the Chinese military strategist, Sun Tzu. These principles are divided into two components: knowing oneself and knowing the enemy.

Among the topics discussed in the book include strategic surveillance, transformational leadership, business models, and innovation. Moreover, the author expounds on C3I (command, control, communication, information) as the basis to managing crises, the three most critical market factors (accelerating change, increasing competition, increasing complexity), as well as various defensive and offensive strategies and the application of the Principles of Sun Tzu in business. Furthermore, by analyzing the similarities between an airplane and a company, he is able to emphasize the importance of business models.

Basically, this is an interesting, informative, helpful, and, apparently, well-researched book. It is organized and academically written with a consistently formal tone commonly used in textbooks. By citing internationally recognized brands like Coke, Pepsi, Xerox, Ford, Colgate, Nike, and Adidas, the author is able to reach out to ordinary people, and by sharing the stories of Xerox, Sears, Ford and the battle between Coke and Pepsi, and Nike and Adidas, he makes this book difficult to put down.  

Needless to say, this is one great book that even a non-military and non-business minded person like myself is able to appreciate it. However, with its textbook tone, other readers may find this book not an easy read. In addition, there are a few errors within the entire book which some readers may find distracting.

Congratulations to MD White on such a great book!

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